How Google Makes Billions Off You—And How To Opt Out

WIRED

You can’t go online without interacting with Google in some way. And while we pretty much all know by now that the tech titan makes money from advertising, you might not know the scale of that revenue (about $264 Billion in 2024, 75% of their total for the year.) What makes Google’s targeted advertising so valuable? You guessed it: your data. So can anyone escape the reach of Google’s data collection behemoth? We take a deep dive into how Google generates astronomical revenue by following you—and how to opt out.Director: Efrat KashaiDirector of Photography: Mar AlfonsoEditor: Louis LalireHost: Andrew CoutsLine Producer: Jamie RasmussenAssociate Producer: Paul GulyasProduction Manager: Peter BrunetteProduction Coordinator: Rhyan LarkCamera Operator: Jeremy HarrisGaffer: Salif SoumahoroSound Mixer: Michael GugginoProduction Assistant: Shanti Cuizon-BurdenPost Production Supervisor: Christian OlguinSupervising Editor: Eduardo AraujoAssistant Editor: Andy Morell

How Google Makes Billions Off You—And How To Opt Out

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